The internet democratized access, but the price of this is a lot of noise.
Here's the good news - the fundamental things you need to break through the noise in the 21st century are the same as before.
Get the attention of the right people, clearly communicate what you do, and earn their trust.
If you're gearing up to launch a new product, build a community, and stand out from competitors, we can help.
We love making videos, but we equally love teaching the process behind it. If you're looking to have your own in-house team produce your content, we'll help you build systems for doing it as efficiently as possible.
We helped Spinning launch physical products, apps, subscription services, and online education, as well as build an in-house content production ecosystem.
We helped Audiio produce a commercial campaign for the launch of their music subscription service.
We helped Craft Boxing launch their online education program and platform.
We helped Peak Pilates launch physical and digital products, as well as build an in-house content production ecosystem.
We helped connect fans to the biggest college basketball tournament for ESPN.HOW WE DID IT
You can see me on the left gesturing with my hands (I guess some stereotypes are true). I grew up in a small town in Italy renowned for its dinosaurs. One day I moved to Los Angeles to learn filmmaking, and today I call it home.
On the right is cinematography maestro Will Jobe. Despite his parents’ concerns, he managed to put his countless hours in front of the TV to good use later in life.
We're obsessed with the process of bringing ideas to life, and we started Storyforma to help you tell your story.
That depends on you. What's the goal of your project? Imagine you're buying a car - if you just need to go from point A to point B, a Toyota would probably cut it. If you're looking to turn eyeballs, you might prefer a Lamborghini.
I found the best way to learn about your business is on a 15-minute call. So let's talk.
There are three main stages - pre-production, production, and post-production.
Pre-production is where we will plan the shoot. This includes steps like concepting, scripting, storyboarding, casting, crew selection, location selection, rentals, permits, scheduling, and tech scouting.
Production is when the actual filming of the video happens. A lot of things can go wrong at the last minute, so the success of this stage depends on the quality of the crew and the work done in pre-production.
Post-production is where the raw footage comes together to bring your vision to life. Choosing the perfect combination of camera angles and “takes” to produce a beautiful video is an art itself - good editing takes raw footage and turns it into a story that people genuinely enjoy. Other post-production activities include visual effects (VFX), sound design, music, voice-over (VO), and coloring.
If that sounds complicated, that’s what we’re here for.
It depends on what you want to achieve. In most of our past projects, concept to post-production of a commercial can take up to 4 weeks, while some longer-form pieces can take up to 4-8 weeks.
The first step is a call where you can tell us what are you looking to achieve with your project. We will discuss your goals, objectives, and vision.
Now that we know your goal, we'll do audience research to identify exactlky who are your customers. You'll receive a roadmap for the project and its scope.
After we define the scope, we’ll have a clear picture of what we're making. You'll get a proposal with a final deadline and pricing for the project.