We help fitness brands stand out from competitors and win more customers through cinematic storytelling.

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Trusted by world-class brands
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Get content that elevates your brand and captures interest.

The Internet is filled with more noise than ever. We are constantly inundated with marketing messages - whether it's ads or content.

So how can you stand out as a brand?

How can you get the attention of the right people, clearly communicate what you do, and earn their trust?

If you're looking to launch a new product, build a community, or set yourself apart from competitors, our cinematic storytelling videos can help.


Why Cinematic Storytelling works


People buy from companies that they feel connected to. Cinematic storytelling helps create emotional connections between your brand and your audience.


Your culture is what makes you stand out from competitors. Cinematic storytelling can be a great way to highlight your brand's culture for customers and potential employees.


Your brand is the story of how you overcame an obstacle and created a solution. The better you tell that story, the better you'll connect with your customers.


Client Success Stories


We helped connect fans to the biggest college basketball tournament for ESPN.

silhouette of a man walking with a ball
Gian directing a video shoot

Hey, I'm Gian.

You can see me on the left gesturing with my hands (I guess stereotypes about Italians are true). I grew up in a small town near Milan renowned for its dinosaurs, believe it or not. One day I moved to Los Angeles to learn filmmaking, and today I call it home.

On the right is cinematography maestro Will Jobe. Despite his parents’ concerns, he managed to put his countless hours in front of the TV to good use later in life.

We're obsessed with the process of bringing valuable ideas to life. We started Storyforma to help you tell your story in a way that gets results.


People usually ask us

How much is it going to cost?

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There are many variables that go into this. What's the goal of your project? What kind of story you want to tell?

First, we need to learn about your business and see if cinematic storytelling is right for you. We found the best way to do this is on a 15-minute call. You can schedule one here.

How does the process work?

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There are three main stages - pre-production, production, and post-production.

Pre-production is where we will plan the shoot. This includes steps like concepting, scripting, storyboarding, casting, crew selection, location selection, rentals, permits, scheduling, and tech scouting.

Production is when the actual filming of the video happens. A lot of things can go wrong at the last minute, so the success of this stage depends on the quality of the crew and the work done in pre-production.

Post-production is where the raw footage comes together to bring your vision to life. Choosing the perfect combination of camera angles and “takes” to produce a beautiful video is an art itself - good editing takes raw footage and turns it into a story that people genuinely enjoy. Other post-production activities include visual effects (VFX), sound design, music, voice-over (VO), and coloring. 

Our ultimate goal is to make the whole process as simple as possible very step of the way.

How long will it take?

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This depends on the scope and complexity of the project. In most of our past ones, concept to post-production of a commercial can take up to 4 weeks, while some longer-form pieces can take up to 4-8 weeks.

How can I get a proposal?

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We send proposals only if we believe we can help you achieve your desired result. You can tell us about that by clicking this magic link,


What's next?



Schedule a quick meeting to tell us about your business and your goals. This will help us understand if our services are a good fit for you.



If we establish that we're a good fit, you'll receive a video production project plan tailored to your marketing objectives.



Sign a contract and kick off your project. We'll handle all the steps from concept to post-production and campaign management.

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Commercial Video Production Company Los Angeles

Want us to train your in-house team?

We love making videos, but we equally love teaching the process behind them. If you're looking to have your own in-house team produce your content, we'll help you build systems for doing it as efficiently as possible. Let's be partners in your growth.

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Not ready yet? That's cool too. Get our free Brand Video Bible to help you plan your next project, and email us with any questions you have.

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